Developing an Integrated Marketing Communication Strategy for Selfridges Departmental Free Essay Example, 4500 words

According to the research findings, it can, therefore, be said that Selfridge target market includes men and women aged 25 year and above. They target people with higher income and operate in the high-end market. The high-end consumers targeted are those that show interest in fashion, art, style, and luxury. For example, the stores target business people who value a high lifestyle and don t mind spending much money to buy items that display their wealthy and affluent lifestyle. They also target fashion enthusiasts and celebrities such as actors and musicians because they live a high life and their work demand that they remain fashionable and embrace art and creativity. The stores face strong industrial competition from major competitors such as House of Fraser, Harrods and specialist departmental stores. These stores make their own brands, and offer stiff competition to Selfridge since it doesn t manufacture its own brand. The potential market for the stores includes developing new local brands that are specifically identified with the stores rather than sell other manufacturers brands. The stores should also target middle-income customers. Most of the UK population is in the middle-income class. We will write a custom essay sample on Developing an Integrated Marketing Communication Strategy for Selfridges Departmental or any topic specifically for you Only $17.96 $11.86/page As they admire the artful architecture, they get to learn about their products and locations where they can get the goods a later date. In addition, Selfridge s windows are also synonymous with the great brand. The windows are uniquely designed to provide protection and aesthetic windows that attract people to the stores. The stores have had several controversies and challenges such as industrial competition and price wars with other departmental wars, poor economic status and political wrangles in the countries it has a presence. However, focus on customer needs and superior marketing strategies enable it to overcome all challenges and increase its growth.